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Josh Elman 🇺🇸 Profile picture
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30 Nov, 10 tweets, 4 min read
1/ Some personal news…
2/ I’m joining Apple to work on @AppStore and help customers discover the best apps for them.
3/ I’m really excited to get to build ways to help over a billion customers and millions of developers connect.
4/ As part of this transition, I will be stepping back from some of my active boards and investments. I wanted to say thank you to the founders who welcomed me on these journeys:
5/ Thank you @jasoncitron for giving me the opportunity to invest in @discord and join you five years ago. You are changing the world by giving everyone a place to talk.
6/ Thank you @ev for the chance to partner on @medium as you work to build the platform for ideas to spread and deepen everyone’s understanding of the world.
7/ Thank you @bvatere for the chance to team up on @mammothmedia and build incredible experiences and entertainment for the next generation.
8/ Thank you @benrbn @simasistani @ahawkinson @samjadallah @biz @robinchan @tiktok_us for the chance to partner on your companies during your journeys
9/ My deepest gratitude to my colleagues at @greylockVC for the opportunity to invest, support, and build these great companies together.
10/ I recently found my college resume. My career objective was “To create great technology that changes people’s lives”. Still at it :)

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More from @joshelman

Josh Elman 🇺🇸 Profile picture
5 Aug
Been noodling on the concept of 10x Career Decisions. Those are the ones where you take roles in which you get to work on something that grows at least 10x (users, engagement, revenue, market cap) while you work on it.
The tech industry is rare in that there have been many many of these opportunities over the past 20 years as tech has exploded from millions of daily connected users to billions of hourly connected users.
These are the great roles as you get to so much and do so many different things to handle the explosive growth. You see much more than in any job that doesn’t grow as fast
Read 6 tweets
Josh Elman 🇺🇸 Profile picture
1 Aug
We keep comparing “media networks” (Tiktok, Youtube, Twitter) and “social media networks” (Facebook, Instagram, Snapchat) as if they are similar. Both can be user generated content. At their core, they are more different than alike. Even if the social networks include some media
In social networks - the most important piece is finding and connecting with people you know directly. This becomes your core. All of the network building is getting from your contacts into codified relationships in the product.
In social networks you come back to the product often primarily to see content from those people you know. You post more often too - hoping to see responses from the people you know.
Read 11 tweets
Josh Elman 🇺🇸 Profile picture
5 Jun
Rewarding the Bully. I have been trying to capture what is broken in our society and also in our social platforms right now and I think it comes down to this. So many of our systems right now are wired to reward the bully.
Our social platforms celebrate the bully. The bully gets engagement. The bully gets replies who cheer them on, or try to debate. The bully gets amplified. It is one tap away to reply and be a bully yourself. The platform sees the engagement and makes bullies more famous.
When you are on the same side as a bully you might even feel good. Feel protected. Until the bully turns on you. Society, our media, our social platforms all reward the bully. When you are on the same side, you are rewarded too. Until you arent. Then you feel it. It’s too late.
Read 11 tweets
Josh Elman 🇺🇸 Profile picture
22 May
Doing a lot of work to prevent something bad from happening is always hard to measure. “What if we overbuilt?” “Maybe the bad thing wouldn’t have happened anyway?” Disaster planning and preparation is an art, not a science.
You can’t measure the success really unless or until the disaster happens. And in those awful situations, we often reward the heroes who fought through the disaster more than the ones who prevented it.
For example - after the San Francisco earthquake in 1989, I remember a lot more stories of the heroes who saved people from awful freeway collapses instead of the designers of the other freeways that didn’t collapse at all.
Read 11 tweets
Josh Elman 🇺🇸 Profile picture
16 May
Seeing so much confusion about Clubhouse and consumer valuations. Here’s the thing. Companies that connect people, and have people generate content can become incredibly valuable. Like 20-30B (twitter snapchat whatsapp) and way beyond (FB, Instagram, Youtube)
Any earlier VC valuation of a consumer company isn’t a “current value” based on revenues and multiples but is a bet on the potential it can become. For example many consumer networks get to very large scale before investing in monetization at all
The other side of consumer networks is if they don’t work and get to scale, they may not be very valuable at all. There isn’t a ton of IP that gets built, it instead depends on usage. We have seen many fall to outcomes far below capital raised, if not winddowns entirely
Read 11 tweets
Josh Elman 🇺🇸 Profile picture
13 Apr
The media business is in a real pickle right now. Audience and attention are all time highs, advertising is falling to record lows.
For print - content creation is easier, but hard to get visual photographs next to stories without people taking risks in the world. Subscription print revenues are going up, but hopefully the economy can sustain that. Ad rates are plummeting since advertisers aren’t making $$
For video - attention and usage are at all time highs. Subscription video with large premium catalogs are doing quite well. But creating new content is next to impossible for a while. Everything coming off the shelf.
Read 9 tweets

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